Brian Baker (VP of Creative at Highmark), was featured in the Q4 issue of Exhibit City News.
The article, “Speaking About Graphics,” dives into how modern graphics have revolutionized trade shows and events. Brian shared insights on modular and sustainable solutions, aligning with Highmark’s mission to create impactful, adaptable visual experiences.
Read the article to learn more about key trends in trade show graphics, such as:
- Modular graphics are the most popular for adaptable event setups.
- Sustainable materials and eco-friendly printing methods are essential.
- Large-scale, immersive visuals drive deeper audience engagement.
Read the full article on pages 70-71 here.
Learn more about why Highmark is the event marketing agency’s most trusted structural partner:
