HIGHMARK
EXPERIENTIAL MARKETING
Customize, Build, and Activate Your Brand At Your Next Event or Trade Show.
Take your experiential marketing to the next level (or to any event).
Highmark brings brands to life with ultra-mobile kiosks that deploy in minutes, fully branded environments, and premium VIP structures built for festivals, tours, and high-traffic events. Need something with staying power? Our semi-permanent structures and showrooms deliver long-term impact without sacrificing flexibility.
Make your presence impossible to ignore. With Highmark, your vision shows up bigger, bolder, and ready to perform.
Why choose highmark for your next event?
Highmark’s outdoor event spaces go far beyond standard booths and tents. We design premium pavilions, multi-level structures, mobile builds, and more tailored to your brand, with high-performance functionality at any scale.
Trusted by 100+ Fortune 500 companies through exhibit houses and agencies, our structures show up at 110+ major events and expos each year. Backed by 25+ years in the modular exhibit industry, every solution is built to perform and made to stand out.
The Experiential Marketing Summit (EMS), hosted by Event Marketer, is the premier event for brand experience professionals. Since 2017, Highmark has partnered with Event Marketer to design and build the central hub where nearly one-third of the programming happens.
Explore behind the scenes of Highmark’s work at EMS and see what’s shaping the future of experiential marketing.
Curious about managing hard costs, exhibit trends, and permits?
Watch now to hear Highmark’s Matt Andrews’ discussion with Sparks’ Bill Cembor and Mosaic’s Greg Wamsley.
Case Study: ConExpo
For decades, the only real option for outdoor event structures has been a tent. The world has been begging for something better, but there was no other viable option. Until now.
Watch how we partnered with a number of different brands at the world’s largest construction expo – each structure being just as unique as the next.
EventMAX is the on-demand, premium architectural solution from Highmark Outdoor. EventMAX is perfect for VIP hospitality, outdoor tradeshows, showrooms, festivals, brand activations, and pop-up retail.
NEW INDUSTRY REPORT:
Inside the Creative Engines of Event Design
EVENT STRUCTURES THAT ROCK
At the Experiential Marketing Summit (EMS) 2024, we themed our event booth to “Event Structures That Rock.” We wanted our booth to be an experience, not just space on the show floor.
Design an experience, not just a booth.
Highmark Techsystems goes beyond tents. Our premium outdoor structures let your brand come alive. Our modular designs are fully customizable, creating an environment for interactive brand activations at festivals, trade shows, or any event.
Event Activation Partners
When it comes to events like the Experiential Marketing Summit, success is engineered. In this episode of the Proof Point Podcast, Stacie Porter Bilger interviews Brian Baker, Vice President at Highmark TechSystems, about how creativity and strategic partnerships come together to deliver impactful, memorable event activations.
Ideas worth noting:
- Strategic partnerships are essential for executing standout event experiences.
- Creativity and face-to-face engagement are irreplaceable in marketing. Memorable brand touchpoints happen when teams prioritize human-centered design.
- Continuous learning is the key to innovation.
Why choose Highmark for your outdoor event marketing?
We prioritize brand promotion and engagement. Our designs go beyond simple displays. We craft interactive experiences that get people talking about your brand. We are outdoor event specialists. Our team has the expertise and resources to create premium exhibits that are high quality. We bring your vision to life. We collaborate closely with you to understand your goals and translate them into a unique, custom outdoor exhibit.
Learn why Highmark is the choice of exhibit professionals
Let's get your project started!
Address
8343 Clinton Park Drive
Fort Wayne, IN 46825
Fax
260.484.9481
Phone
260.483.0012
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