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EMS Case Study

Event Structures that rock

At the Experiential Marketing Summit (EMS) 2024, we themed our event booth to “Event Structures That Rock.”
We wanted our booth to be an experience, not just space on the show floor.

Our rock and roll theme pulsed through every element

LED walls pumping out energy, furniture that screamed “VIP comfort,” and a vibe that made everyone want to grab a metaphorical (or literal) microphone.

But here’s the thing – it wasn’t just about the rockin’ theme. We designed this space with functionality in mind, knowing it had to accommodate for presentations, networking, and tech integrations.

Eventgoers were laughing, sharing stories, and having a blast – all while getting a taste of what we can do here at Highmark TechSystems. And that’s the beauty of it all.


Why Space, Functionality, and Details Matter For Event Structures

You could just build a booth and hand out business cards. But that won’t make your brand memorable. That’s why brand activations and experiential marketing matters. We know that Event Marketer attendees won’t soon forget rockin’ out with us.

Create your event structure that rocks. We’ll help you create an immersive experience that makes your brand stand out.

Contact us to build your structure

Learn more about

Experiential Marketing

Highmark Techsystems and

Learn more about the Design Lab Lunch + Learn and how
to take your experiential marketing to the next level