latest news

Highmark TechSystems Introduces PRIZM

TLDR: PRIZM by Highmark TechSystems combines illuminated graphics with the strength and flexibility of the MAX Multi-wall system to create smarter, faster, and more visually impactful exhibit environments. Built for scalability, sustainability, and quick installation, PRIZM helps brands design modular walls that stand out without adding unnecessary complexity.

Trade show and event environments demand more than static displays. Brands need exhibit structures that install quickly, adapt easily, and create a memorable visual experience from every angle.

That’s where PRIZM stands out.

Built on Highmark’s MAX Multi-wall frame, PRIZM combines internally lit graphics with the flexibility of a high-performance modular wall system. The result is a smarter way to create immersive exhibit environments using lightweight, scalable structures that work across a wide range of applications.

Whether used as a standalone feature or integrated into a larger exhibit design, PRIZM gives designers and builders a more efficient way to create impactful spaces with modular wall panels that look polished and perform under pressure.

What Is PRIZM?

PRIZM is an internally lit single- and double-sided lightwall system designed to integrate directly into Highmark’s MAX Multi-wall framework.

The system uses thin interior and exterior slide-in extrusions that simplify assembly while delivering a clean, modern finish. Inside the frame, LED lights stay securely positioned to provide even illumination without hot spots or fading. On the outside, SEG fabric graphics install cleanly for a seamless appearance.

Unlike traditional lightboxes that function independently, PRIZM becomes part of a larger modular wall system. It links directly to Highmark’s MAX frames and can also connect with other wall systems, allowing designers to build cohesive exhibit environments instead of isolated display elements.

“PRIZM takes the idea of a light box to a whole new level,” says Debbie Parrott, president, Highmark TechSystems. “While PRIZM can function as a stand-alone structure, it has an especially striking presence as part of continuous exhibit structure. With PRIZM exhibit designers can incorporate one or several interior lit walls as part of a stretch of walls.”

Built on the Strength of MAX Multi-wall

PRIZM is powered by Highmark’s MAX Multi-wall: the strongest and most versatile wall frame system available for purchase or rent.

MAX gives exhibitors and designers the flexibility to create highly customized modular wall systems without the limitations of traditional construction methods or bulky exhibit structures.

A Flexible Modular Wall System for Any Environment

MAX adapts to a wide variety of exhibit and event needs thanks to its ability to accommodate multiple infill materials and finishes. The system can incorporate:

Traditional substrates
Acrylics
Fabrics
SEG graphics
Custom finishes
Integrated lighting elements

This flexibility allows one modular wall unit to support multiple looks, layouts, and branding goals across different events and activations.

Instead of rebuilding from scratch for every project, exhibitors can reconfigure modular wall panels quickly and efficiently while maintaining a premium appearance.

Faster Installs With Tool-Less Design

Time matters on the show floor. MAX helps teams reduce installation and dismantling time with simple, tool-less connection methods designed for speed and efficiency.

Its lightweight aluminum structure also helps reduce shipping and drayage costs without sacrificing strength. MAX offers an impressive strength-to-weight ratio that supports large-scale builds while remaining easier to transport and assemble than many traditional modular wall systems.

For exhibitors balancing tight timelines, labor costs, and logistics, those efficiencies add up quickly.

Modular Temporary Walls That Connect Seamlessly

One of the biggest advantages of MAX is its versatility.

T-channels on all faces allow the system to connect easily with other Highmark products and third-party elements. Designers can integrate PRIZM into larger environments, connect multimedia components, or create continuous architectural layouts without compromising stability or aesthetics.

That adaptability gives teams more freedom to create immersive spaces using modular temporary walls that can evolve from one event to the next.

“The beauty of the MAX frame system is the extreme versatility it offers the user,” continues Parrott. “With simple slide-in retainers, MAX can accommodate different cladding materials and finishes without the need for adhesives. PRIZM leverages the MAX frame to a hilt – by not only accepting a fabric finish but also allowing for the additional visual richness that only light can offer.”

Designed With Sustainability in Mind

Modern exhibit design requires smarter material choices, and MAX helps support more sustainable builds without sacrificing performance.

The system uses 70% recycled aluminum, and Highmark’s extensive rental inventory allows exhibitors to reuse and reconfigure structures across multiple events. Instead of creating one-time-use displays, teams can maximize the lifespan of their modular wall systems while reducing material waste.

That flexibility makes MAX one of the more sustainable modular walls available for exhibits and experiential environments.

Why Exhibitors Choose PRIZM

PRIZM helps brands create exhibit environments that feel modern, architectural, and visually engaging without adding unnecessary complexity to the build process.

Its combination of integrated lighting, scalable design, lightweight engineering, and flexible modular wall construction makes it ideal for:

Trade show exhibits
Corporate environments
Brand activations
Event structures
Museums and experiential spaces
Product showcases
Temporary installations

Whether you need a dramatic illuminated centerpiece or a fully integrated modular wall system, PRIZM gives designers the flexibility to create bold environments that leave a lasting impression.

Build Smarter With Highmark

PRIZM and MAX Multi-wall give exhibitors a more adaptable way to design and build impactful environments. From lightweight panels and fast installations to integrated lighting and scalable configurations, Highmark delivers modular temporary walls designed for modern exhibit demands.

If your team is looking for modular wall systems that combine flexibility, efficiency, and high-end visual impact, Highmark TechSystems can help you create a solution built around your goals.

Let’s talk about PRIZM.

FAQs

What is a modular wall system?

A modular wall system is a flexible structural framework made from interchangeable components that can be assembled, expanded, reconfigured, or dismantled for different environments and applications.

What makes PRIZM different from a standard lightbox?

PRIZM integrates directly into Highmark’s MAX Multi-wall framework, allowing illuminated graphics to function as part of a larger exhibit architecture rather than as standalone display elements.

Can MAX Multi-wall support different finishes and materials?

Yes. MAX can accommodate fabrics, acrylics, traditional substrates, SEG graphics, and other custom finishes using simple slide-in retainers.

Are Highmark modular temporary walls reusable?

Yes. Highmark’s modular temporary walls are designed for repeated use and reconfiguration across multiple events and installations.

Does MAX require tools for installation?

No. MAX features a tool-less connection design that helps reduce installation and dismantling time.

Is MAX Multi-wall sustainable?

MAX uses 70% recycled aluminum, and Highmark’s rental inventory supports reuse across multiple projects, helping reduce material waste.

What types of environments use modular wall systems?

Modular wall systems are commonly used in trade shows, corporate events, museums, experiential marketing activations, retail environments, sports venues, and temporary installations.