At Highmark, we wear many hats—innovators, problem solvers, trade show gurus, and lovers of a good pun. Our passion lies in bringing people’s visions to life, so when we say we can help you take your trade show to the next level, we mean it—literally.
Upping your game doesn’t have to mean overly complicated procedures or anxiously crossing your fingers, hoping your investments pay off. Integrating a few practical structural enhancements into your trade show exhibits offers a simple yet sure-fire way to get noticed.
In this blog, we’ll give you the rundown of our favorite techniques that have taken our clients’ exhibit booth design to the ranks of the best event structures.
On the hunt for trade show booth design inspiration? Look no further. You came to the right place to level up!
Take your trade show to the next level with…the next level.
All great things come in twos: diamond earrings, bookends, scoops on an ice cream cone. The same can be said for trade show booths. If you’re not using double deck exhibits, you’re missing out on a golden opportunity to maximize trade show floor space and engage event goers.
Double-deck structures double your benefits:
- Enhanced Visibility: The second level creates a “wow” factor and heightened visibility, drawing attention from across the trade show floor.
- Increased Space: With two levels, you can double your display area without needing to spend money on extra floor space, allowing for more product showcases or meeting areas.
- Improved Traffic Flow & Interaction: The multi-level design encourages visitors to explore both floors, increasing foot traffic and lengthening the average interaction with your booth, and creating an immersive trade show experience.
ExpoDeck by Highmark is the number one multi-level deck. This versatile system offers a modular and expandable design, allowing you to create a customized exhibit that meets your specific needs. Lightweight but robust, ExpoDeck is easy to install and dismantle, making it ideal for quick setups and takedowns. It adapts seamlessly to various layouts and design themes. With ExpoDeck, you’ll maximize your floor space, enhance your visibility, and create an unforgettable impact at any event.
Available to purchase or rent.
Consider custom walls.
Some of the best trade show ideas can be found in the simplest of features: walls. Walls might seem like a basic element, but when done right, they become innovative trade show structures for creativity and brand storytelling.
Wall systems provide a neutral backdrop to let your products and messaging shine. MAXwall is a great option for this, offering custom wall systems made to give designers the ultimate freedom to bring their vision to life.
Whether you’re aiming for straight or curved configurations, vertical or horizontal setups, or the flexibility to stack (or not), MAXwall adapts. With options for fabric, acrylic, or traditional substrates, you can create walls that speak your brand’s language. Plus, with the ability to add internal lighting—whether as single or double-sided light walls—MAXwall can take your visual impact to the next level.
One of the greatest strengths of MAXwall is its design-neutral frames. They’re clean, and subtle, and never overshadow your creative elements, even when exposed. Custom walls shouldn’t just define space, they should elevate it—offering a polished, professional look that enhances your exhibition stands without ever overpowering your design.
So, the next time you plan your exhibit, remember: walls aren’t just a structural necessity—they’re a strategic opportunity.
Available to purchase or rent.
Incorporate event activations.
Despite the great feeling we all get when that participation medal is placed around our necks at the end of a 5k or bake-off, when it comes to trade shows, it’s not enough to simply show up—you need to stand out.
One of the most effective ways to do this is through creative event activations that captivate and engage your audience. Custom trade show displays are your secret weapon here, turning your booth into an interactive experience that leaves a lasting impression.
The best event activations for trade shows go beyond just showcasing products; they immerse attendees in your brand’s story. Whether it’s a hands-on demo, a VR experience, or an interactive game, these activations draw people in and encourage them to spend more time at your booth to learn about your company.
The result? A deeper connection with your audience and a greater opportunity to build relationships that extend beyond the trade show floor.
Bring it all together.
From innovative wall systems and engaging event activations to the strategic use of double-deck trade show exhibits, each element of your booth should work in harmony to tell your brand’s story.
Knowing how to design a trade show booth that effectively captures attention and engages attendees is an art form—one that combines creativity, strategy, and the right tools. By incorporating one or all of these structural elements, you can take your trade show to the next level.
Let’s level up together.
Looking for an expert partner to “up” your custom trade show booth ideas? Want to consult with someone who knows how to attract attendees to your trade show booth? Highmark TechSystems has the experience and innovation to help you bring your vision to life with our cutting-edge event structures.
Contact us today to take your trade show booth up a notch – literally.
