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Frequently Asked Questions

Highmark is a privately woman owned, United States based, systems manufacturer of trade show and event products. Highmark has been in business for 25 years and prides itself on delivering strong, versatile, safe, and easy to use products for Exhibit Builders/Designers and Event Agencies by being best in class and easy to work with. via strong customer service and category expertise.
All Highmark products are available for a (35) day or rental. Some products are also available for new purchase with a few exceptions.
Highmark rents or sells only to Exhibit Builders/Designers and Event Agencies. Highmark does not sell or rent to the end-user/brand or exhibitors.

ExpoDeck: Multi-level double deck structural system designed for indoor use
MAX Multi-wall: Aluminum frame/wall system designed for indoor use
SuperMAX: Aluminum post/beam structural system designed for indoor use
EventMAX: Multi-level double deck structural system designed for outdoor use (rental only)
Modulbox: Mobile event structure designed for outdoor use (rental only)
Mobulbox MAX: Mobile event structure designed for outdoor use (rental only)
Mo5: Mobile event kiosk designed for outdoor use (rental only)
Accessories: Architectural and functional accessories for all products

All products are made in the USA with one exception (Modulbox by Highmark). All products ship from Ft Wayne, IN and Highmark is F.O.B. their dock so the client or Highmark can arrange freight. Highmark will work with the client on recommended transportation logistics, additional equipment, and final logistics.

RENTAL – 50% deposit due with order and approved credit. Balance due prior to shipment.

PURCHASE < $100,000.00 – 50% deposit due with order and approved credit. Balance due Net 30.

PURCHASE > $100,000.00 – 50% deposit due with order and approved credit. 40% due prior to shipping. Balance due Net 30.

Highmark prefers a full rendering or design drawing but can work with something as simple as a napkin sketch. Ideally, the rendering or design drawing of the booth or activation will have accurate overall dimensions. General information, like date, location, load-in, load-out, etc. Is also appreciated.
Highmark will deliver a formal official proposal with a design drawing created by Highmark designers’ indicative of the estimated products.
Highmark’s goal is to deliver a formal official proposal within (48) hours of an initial discussion about a project with the client. Design drawings can take more time based on current workload and project complexity.
A signature and initials acknowledging the payment terms are required. The official proposal is then entered as a new project. If the client is a new customer, a credit application needs to be completed before the order is entered.
Highmark will officially enter the order, distribute an internal sales order, and will send the client an official order confirmation with an order number via email. The order confirmation states all the pertinent information about the project and introduces the client to the Highmark support team; Project Management, AP/AR, and Logistics. This order confirmation email will be used throughout the project for Highmark team members to communicate with the client.

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Frequently asked Questions

EventMAX is a multi-level or single-level structure designed for outdoor use. EventMAX is extremely strong, safe, and fast setting. EventMAX can be reconfigured into multiple sizes via a 16’x16’ grid. EventMAX can be deployed as a multi-level deck structure, single-level structure, or even in pavilion configurations – all with the same inventory.

Any outdoor activations like; outdoor tradeshow, corporate hospitality, sponsorship activations, pop-up retail, consumer engagements, sporting events, press/media environments, employee training centers, etc.

EventMAX primarily consists of extruded aluminum. EventMAX also employs steel portal columns for the main support. These columns are power coated. The EventMAX staircase and upper guardrail are aluminum but are also powered coated. Beams are aluminum with a clear anodized finish. Upper and lower beam adapters are aluminum with a clear anodized finish. The staircase hand/guardrail has a vertical rail design and is powder coated. Deck panels are treated on both sides for the outdoor environment. The upper-level decking employs a rubber bladder and extrusion roof system that can be carpeted over.

EventMAX is a rental only product with multiple options per level; subfloors, walls, guardrails, LED lit ceilings, canopies, and much more.
EventMAX is designed to work in conjunction with WeatherMAX. WeatherMAX is a single aluminum extrusion wall system with a polycarbonate or ACM in-fill. WeatherMAX frames are used to encase the first and second levels of the structure. The Weather MAX frames have a solid connection with the EventMAX structure on both the top and bottom creating a weather resistant and safe structure.
Yes, EventMAX does incorporate an LED lit ceiling system on any level of the structure.
The EventMAX system has been designed to allow for HVAC to be provided by a third party.
Highmark has pricing assembled created for the multiple options per 16’x16’ module.
Yes, 3D models and design drawings are available for the Highmark rental inventory. Custom projects are available on a per project basis.
EventMAX is based on a 16’x16’ grid system with one staircase. Common sizes would be 16’x16’, 32’x16’, 48’x16’, 32’x32’, etc.
Yes, a third-party structural engineering reviews and stamps all Highmark ExpoDecks per project for wind loads and active live loads.
Highmark designs and builds to current International Building Codes (IBC).
EventMAX can be secured via 3’ stakes, threaded concrete anchors, or ballast. EventMAX is designed for outdoor use and often does not need staked or weighted.
The EventMAX product is certified with and active live load rating of 100 lbs. per square foot; however maximum occupancy is determined by the fire marshal in the events’ respective county. Fire marshals figure occupancy based on total square feet of the structure and number of egress (staircases); i.e. in the event of an emergency, how many people can safely descend the structure and evacuate the area. Areas of the country can vary in regulation, but definitive information can be found in the rules and regulations section of the association’s show manual. Generally, double deck structures with one staircase or less than 300 sqft. in total size have a maximum occupancy of 9 people.
Included is the entire deck structure; as well as documentation, crating, hardware, and tools. Working up from the ground floor; footplates, portal columns, beams, deck panels, beam adapters, WeatherMAX wall frames, upper moisture bladder, canopy system, upper guardrail, staircase, staircase hand/guardrail, all crating/skidding, certified structural and wind stamped drawings, setup drawings, and all the necessary hand-tools/hardware for installation/dismantle.
All columns, beams, beam adapters, and canopy beams are packed on steel skids, staircases are packed with hand/guardrail on one custom pallet per staircase, upper guardrail is packed on a custom pallet, deck panels are packed on a reinforced pallet, all documentation + tools/hardware are packed in a hardware crate.
Weight of course will vary by size, but a general estimate with shipping containers can be provided during the estimating process.
The Exhibitor Appointed Contractor (EAC) will install and dismantle Highmark EventMAX. Highmark will make recommendations to the client for a certified EAC group. Highmark will also have supervisors on hand to work with the client’s EAC.
Yes, installation and dismantle of EventMAX structures may require 4-stage forklifts and scissor lifts with certified operators depending on the EventMAX options selected.
Highmark can supply flooring through its partner network.
Modulbox refers to a category of fully mobile products designed for outdoor use. The category is made up of three products; Modulbox STANDARD, Modulbox MAX, and Mo5.
Street/guerrilla, temporary retail, surprise & delight, seasonal campaigns, mobile kitchens, sampling stations, airport/train station experiences, acquisition programs, sponsorship activations, B-to-B event expo kiosks/displays, event concierge stations.
Modulbox is a fully mobile booth engineered for outdoor use and deployed on a custom trailer pulled by a standard full size pick-up truck. It is an 8’x8’x8’ cubic exhibition that opens in the blink of an eye and can become up to 256 sqft. of an open pavilion with brandable walls and roof. The Modulbox is easy to handle: the unit lifts and lowers itself off/on the trailer making the set-up simple with electrical power or via the optional supplied generator. Within minutes of arrival, the Modulbox can be placed on the ground, requiring only one individual to open the roof, floors and walls by hand.
The Modulbox MAX is the “big brother” of Modulbox offering the same outdoor use, mobility, ease of deployment, and transportation method as the smaller Modulbox. It is an 8’x15’x8’ cubical rectangular exhibition trailer that opens in the blink of an eye and can become up to a 488 sqft of open pavilion with brandable walls and roof. The Modulbox MAX is large enough to house an entire automobile under the roof making it unique to other products in its category.
A standard Modulbox or Modulbox MAX unit, trailer, generator, counter, road cover, two-hour user training, quick set-up guide, Modulbox service kit, and road service kit.
Full vinyl graphics, mesh vinyl canopy graphics, monitors, monitor mount bracing, corner canopies, and custom buildouts.
Mo5 is a compact, fully mobile, kiosk counter built for outdoor use and face-to-face marketing. It is a brandable promotional counter on wheels with a roof and storage space. When fully unfolded, it stands nearly 12’ tall and is perfect for a tasting booth, information kiosk, or brand ambassador station. The Mo5 can be unloaded, deployed, and reloaded in seconds.
A standard Mo5 unit, road cover, and quick set-up guide.
Full branding.
Highmark offers a full vinyl package for all three units. Highmark will supply the customer with graphic templates per brandable surface and the customer can submit artwork to Highmark for procurement and installation or print and apply graphics independently.
Yes, 3D models and design drawings are available for the Highmark rental inventory.
Modulbox is a rental only solution from Highmark and is designed on a 30-day rental basis. Adjustments can be made to the rental pricing for 3, 6, or 9-month tour rentals on a per project basis.
Highmark has pricing assembled for all the Modulbox by Highmark products based on a 30-day rental.
Yes, by virtue of their design, both systems can be offered in “I”, “T”, “L”, or “X” configurations.
Yes, a third-party structural engineering firm creates stamped drawings for Modulbox and Modulbox MAX per project with a sustained wind rating of 50 miles per hour. Over 50 mph the structure needs to be folded up and locked.
Full documentation can be made available to the customer outlining; Towing vehicle requirements, class hitch specifications, and driver credential specifications.
Yes, Highmark can offer transportation and I&D on a per project/activation basis.
  1. Standard Modulbox in “T” configuration = 3,750 lbs. (5,200 lbs. with trailer)
  2. Standard Modulbox MaX in “T” configuration = 5,070 lbs. (7,000 lbs. with trailer)
  3. Standard Mo5 = 250 lbs.

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