When you think Highmark TechSystems, your mind probably goes straight to modular event structures or maybe our signature double deck. But did you know we also offer a full range of behind-the-scenes support?
From design brainstorming to shipping, installation, and logistics, our team covers it all. We’re pulling back the curtain on our modular exhibit services and how they combine to deliver elevated, turnkey events so you’ll know exactly what to expect when you choose Highmark as your event structure provider. Each section below outlines the services we offer, in order of our typical process. Read more to find out how we are truly an end-to-end event solution.
Creative Consultation
Highmark starts every project with creative exhibit consultation. This includes ideation, design brainstorming, and understanding your event objectives, user flow, and overall brand experience. We consider how attendees move through a space, which touchpoints drive engagement, and how to make your message memorable.
Why it matters: Early creative input helps clients visualize what’s possible. It ensures the modular exhibit design aligns with event marketing goals and sets the stage for everything that follows.
Sometimes clients come to us asking for a basic booth layout. After a round of creative exhibit consultation, we’ve steered them toward bold double deck exhibit services that completely change the flow of their space. The result? A setup that encourages more interaction and delivers a far more memorable experience.
Estimating
Next comes transparent estimating. Highmark provides detailed pricing, timeline forecasting, and identifies potential cost savings. Every estimate is customized for your project, factoring in modular build complexity, material choices, and logistics.
Why it matters: Clients know exactly what’s feasible within budget and avoid last-minute surprises. Our estimates come from people who understand modular event structure services…no cookie-cutter pricing here. This also lays the groundwork for scalable solutions like trade show structure rental or multi-event exhibit support services.
Engineering
Highmark’s engineering team ensures every structure is safe, compliant, reliable, and scalable. They handle structural calculations, weight loads, material integrity, and custom specifications. Bolted construction, modular scalability, and double deck exhibit services are all optimized for safety and efficiency.
Why it matters: Engineering is critical for both compliance and bold design execution. Without it, a great concept risks becoming a logistical nightmare or, worse, a safety hazard.
Certification (3rd Party)
Many venues require official approvals. Highmark works with certified partners to provide stamped drawings and jurisdictional approvals. These certifications cover fire, safety, and structural compliance.
Why it matters: Official certifications reassure venues, clients, and attendees that your event meets all regulatory standards. This reinforces professionalism and keeps high-stakes events running smoothly.
3D Modeling & CAD
Digital renderings, flythroughs, and CAD exhibit modeling help clients see the final structure before construction begins. Highmark integrates custom exhibit design with these tools to streamline planning and decision-making.
Why it matters: Visual planning builds stakeholder confidence, uncovers potential issues, and ensures creative ideas translate perfectly from concept to installation.
Graphics
Highmark coordinates event graphics production from start to finish. This includes print planning, sizing for modular systems, and design application. Graphics aren’t just decoration. They are key to turning structures into immersive brand experiences.
Why it matters: Integrating graphics early guarantees the visual impact feels seamless and intentional. Your exhibit becomes an extension of your brand marketing, not an afterthought.
Shipping
Shipping and setup for trade show exhibits must be executed carefully and expertly. Highmark plans freight coordination, handling, tracking, and tight load-in windows for all of our purchased and rented structures.
Why it matters: Reliable shipping prevents delays and damage. Clients can trust that their event schedule remains intact and their structures arrive looking better than they imagined.
Installation & Dismantle
Highmark handles exhibit installation and dismantle with professional on-site labor. We oversee union compliance if required and ensure structures are built and taken down safely and efficiently.
Why it matters: Event structure installation is where all of the planning pays off. Highmark’s nationwide capabilities, experience with high-profile venues, and expertise in event logistics result in a smooth process. We make complex builds look effortless.
Why Partner with Highmark
Highmark is a full-service modular event provider. From creative consultation to structural engineering to seamless installation, we’re built around one goal: delivering great events for great brands.
Our trade show exhibit services cover everything from indoor and outdoor structures to mobile pop-ups and full-scale experiential marketing activations. Every step is coordinated to remove the stress of logistics and give you the confidence of a trusted partner.
Let’s talk made in the USA structures and start planning what’s next.
FAQs
What services are included with a modular exhibit rental?
A rental can include far more than just the structure. Highmark offers modular exhibit services like design, graphics, shipping, exhibit installation and dismantle, and even event logistics. You decide how turnkey you want it, and we deliver.
Can Highmark handle both design and installation?
Yes. From custom modular exhibit design to installation, Highmark manages the entire process. Our team ensures your vision is executed flawlessly on-site.
How does Highmark manage shipping and logistics for event structures?
We coordinate everything: freight planning, tracking, tight load-in windows, and shipping and setup. We have decades of experience keeping builds on schedule and protecting your investment in transit.
Are Highmark’s exhibit structures compliant with venue regulations?
Absolutely. We handle venue compliance requirements by working with certified engineers to provide stamped drawings and approvals. Your structure is safe, professional, and approved by the venue before showtime.
Can I get 3D renderings or CAD drawings before my exhibit is built?
Yes. We provide CAD exhibit modeling and digital renderings so you can see the design from every angle before fabrication. These tools also help get stakeholder buy-in early.
Does Highmark offer graphic design and printing for exhibits?
Yes. We manage graphics production in our structural exhibit planning to ensure branding fits seamlessly with the modular system. Graphics aren’t an afterthought. They’re integrated into the design from day one.
What makes Highmark’s exhibit services turnkey?
Modular booth services from start to finish: turnkey means everything is covered. That includes creative consultation, estimating, engineering, certification, 3D modeling and CAD, graphics, shipping, installation, and dismantling. You focus on event marketing—we enhance it and handle the rest.
How early should I start planning my modular exhibit with Highmark?
The earlier, the better. Starting 6–12 months out allows time for creative consultation, structural exhibit planning, approvals, and logistics. For smaller structures or rentals, lead times can be shorter, but early planning always pays off. Learn more about our process.
What are the biggest event marketing trends for 2025?
The top event marketing trends 2025 include expanded use of AI, data-driven storytelling, cross-department collaboration, and measurable creative output tied to analytics and technology.
How is AI being used in event design?
AI supports ideation, visualization, and presentation work. It helps creative teams develop 3D renderings, refine concepts, and streamline RFP response materials.
What types of experiences are most in demand?
Consumer activations, influencer events, and live conferences are leading growth areas.
Why is collaboration so central to creative success?
As budgets tighten and expectations rise, collaboration between creative, strategy, and operations ensures ideas are both innovative and achievable.
Related Links
- Our Process
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- Mobile Events
- Experiential Marketing
- Your Tent Is Hurting Your Brand: Try EventMAX Instead
- Why Choose Highmark For Your Outdoor Event Marketing?
- Custom Exhibits: Stand Out At Your Next Event
- 3 Secrets to a Successful Trade Show Exhibit
- How to Take Your Trade Show to the Next Level, Literally
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