It’s the summer of ops! Highmark and Event Marketer are taking the wildly popular LinkedIn Live Event Ops series even more live.
The partners are convening the heads of agency operations at a series of in-person roundtables held across the country—to discuss operations, deadlines, costs, deadlines, client services, build, load-in… all the things.
“The ops teams powering this industry have always lived a bit in the shadows and trenches, but they’re definitely getting seats at the tables—with both clients and internal departments.”
Get 9 takeaways from the summer roundtables, cohosted by our own SVP Matt Andrews, right here. And if you want to join the fall series, email emroundtables@accessintel.com.
What You’ll Learn From Matt Andrews
Matt Andrews is a leader in providing outdoor structural solutions. Get his tips on the current landscape of event operations!
- Cost Management: Matt Andrews mentions that material costs have gone down, especially for steel and aluminum, which are significant in building outdoor structures.
- Sustainability Practices: Highmark emphasizes using recycled materials and a rent-or-lease model to support sustainability in event production. Andrews says, “For us at Highmark, we use steel and aluminum, which are the most recycled materials on the planet. Our outdoor structures are like Legos; they go together and come back apart.”
- Time Efficiency: Andrews highlights the importance of efficiency, such as completing tasks in two days instead of four, to save time and reduce costs.
- Weather Preparedness: Wind is a significant consideration in planning; they use anemometers to ensure safety during set-up.
“With costs peaking and timelines tightening, the expertise of operations teams is more critical than ever, ensuring that event programs can be greenlit with confidence.”
Get all of the experiential marketing insights from Matt Andrews and other industry leaders on the Event Marketer website.
