Rock Out With Experiential Marketing: EMS 2024
May 8, 2024
HIGHMARK AT EMS
THE SPACE
We had a 40x40 space to create an unforgettable experience and maximize our brand visibility. Not only did we utilize that space on the ground level, but we brought it vertical with a double deck exhibit.
On the ground floor, you would find a stage, ample seating (including sofas, chairs, and barstools), a bar, and multiple LED screens.
Walk up the stairs, and you’ll find more seating for networking and presentation viewing.
On the ground floor, you would find a stage, ample seating (including sofas, chairs, and barstools), a bar, and multiple LED screens.
Walk up the stairs, and you’ll find more seating for networking and presentation viewing.
THE FUNCTIONALITY
We wouldn’t be maximizing the trade floor space without bringing functionality. Our exhibit booth facilitated interaction and engagement. Here are some clever features:
Flexible Presentation Space
The large LED wall and presentation area allowed for a variety of presentation styles. Presenters could choose from podiums, microphones, or a more casual setting to suit their needs.THE FUNCTIONALITY
Technology
Remote-powered speakers ensured clear audio throughout the space, even in the tucked-away lounge area. This allowed attendees to comfortably move around and still follow presentations. The two large LED walls and strategically placed smaller screens throughout the booth offered content, presentations, or information. This allowed attendees to easily access information regardless of where they were standing in the booth.THE FUNCTIONALITY
Versatile Seating
A mix of high-top tables with stools near the presentation area offered a casual environment for quick conversations, while the plush sofas in the hidden lounge area provided a comfortable space for in-depth discussions or relaxation.THE DETAILS
A modular double deck is just parts and pieces without theming and branding. The true magic of the booth was in the details that brought the rockstar theme to life.
A rock and roll playlist complemented the velvet seating, crystal chandeliers, and fireplace.
The daughter of Vice President Brian Baker hand-painted the design for the largest modular wall in the exhibit (See the flame-and-skull themed “album cover” in the photo).
Faux alligator skin disguised beam covers and zebra skin covered the floor, further cementing the rockstar mansion aesthetic.
Faux alligator skin disguised beam covers and zebra skin covered the floor, further cementing the rockstar mansion aesthetic.
