latest news

Custom Exhibits: Stand Out At Your Next Event

Trade shows are packed. Everyone’s vying for attention—and if your booth isn’t distinct, you’ll easily blend into the background. Custom exhibits give your brand the edge it needs to rise above the noise and leave a lasting impression.

Highmark TechSystems specializes in custom trade show exhibits that go far beyond the cookie-cutter display. Our modular systems are designed for bold branding, high functionality, and serious wow factor—indoor s or out. Here’s how our unique branded exhibits can help you stand out.

Why Opt for Custom Exhibits?

With the ability to personalize every detail, from lighting to structural enhancements, customized event environments offer countless benefits and solutions to elevate your brand’s presence at any show or expo.

1) Tailored for Every Occasion

Whether your event is inside a convention center or out on a fairground, Highmark has a solution. For decades, the only real option for outdoor event structures has been a tent. Highmark’s solution? EventMAX.

Our custom trade show exhibit structures, like EventMAX, offer a sleek, premium alternative. Think VIP lounges, branded showrooms, pop-up retail spaces, and hospitality suites—all weather-resistant and built to impress.

Trade shows are crowded, and competition for attention is fierce. Your booth needs to be distinct and memorable to leave a lasting impression on attendees. Custom exhibits are a perfect solution in the quest for visibility and impact. Highmark offers a diverse range of customized structures that go beyond the ordinary display, allowing businesses to craft unique branded exhibits that won’t get lost in the crowd!

2) Mobility for Maximum Impact

Moving from city to city? You need a display that keeps up. Our custom exhibit booths are modular, lightweight, and built for travel, so you can set up (and pack up) fast without sacrificing quality. Hit every event on your calendar with the same stunning setup.

3) Make a Visual Statement

Custom trade show exhibits don’t just look good—they speak volumes about your brand. From bold signage to dynamic lighting, Highmark’s enhancements like beam covers, ceilings, and shelving bring your brand story and professionalism to life. This is how to make your trade show booth stand out: by making it yours in every way. Catch eyes and create memorable, interactive experiences for visitors.

Integrate Accessories for Maximum Impact

A Highmark structure is the perfect foundation, but it’s the accessories that transform it into an experience. ExpoDeck and EventMAX are the top choices of designers who want to create compelling exhibits that are lightweight, easy to install, and environmentally responsible.

1) Fully Branded Event Environments

With our custom exhibit design approach, every inch is an opportunity to tell your story. Use lightwalls, panel retainers, French doors, and branded fabrics to turn your booth into an immersive, on-brand destination. This is how you build custom exhibition stands that no one forgets.

2) Create Interactivity and Engagement

Modern audiences want more than brochures—they want to interact. Add monitor mounts, digital displays, and even upper levels to create a dynamic space where people experience your brand. If you’re wondering how to design a trade show booth that keeps people talking, physical engagement is key.

3) Sustainable and Smart

With sustainability becoming a key consideration for businesses, opting for eco-friendly custom structures is a wise choice. Our custom exhibits are engineered with reuse in mind. They’re eco-conscious, durable, and designed to evolve with your brand’s needs year after year.

Strategic Trade Show Success Beyond the Booth

A killer booth is just the start. Here’s how to get even more from your custom exhibit investment:

Pre-show promotion: Tease your booth on social, email, and event apps.
On-site engagement: Offer giveaways, live demos, or product trials.
Post-show follow-up: Turn leads into customers with prompt outreach and targeted content.

A great booth gets attention. A great strategy turns it into ROI.

How Do Highmark Structures Compare to Tents and Shipping Containers?

Not even close.

Our structures:

Are purpose-built for branding
Offer full accessibility (ADA-compliant ramps, no trailer tongue in the way)
Set up faster than containers and look 10x better than pop-up tents

You only get one chance to make a first impression. Make it count.

Let’s Build an Unforgettable Structure Together

Whether you need a striking on-time setup or a solution for multiple shows, Highmark’s custom trade show exhibits give you the power to show up in style and stand out for all the right reasons.

Ready to elevate your next event? Talk with an expert about your vision for custom exhibit booths that will deliver the impact and results you’ve been aiming for.

FAQs

What is a custom trade show exhibit?

A custom trade show exhibit is a tailored booth design that reflects your brand’s unique identity and goals. It goes beyond standard setups with personalized elements, technology integration, and interactive features.

How do I make my trade show booth stand out?

To stand out, use bold branding, interactive displays, strategic lighting, and a well-planned layout. Highmark’s custom exhibit design ensures every element is purposeful and visually striking.

What’s the difference between modular and custom exhibits?

Modular exhibits are reusable structures that can be configured in different ways. Highmark merges modular flexibility with custom exhibits—giving you the best of both worlds: adaptability and standout design.

How much does a custom exhibit cost?

Pricing varies based on size, materials, and features. At Highmark, we work with a range of budgets to deliver powerful, scalable custom trade show exhibits that provide long-term value.

Where can I use a custom exhibit besides trade shows?

Anywhere you want to make a branded impact: pop-up shops, festivals, corporate events, outdoor expos, and more. Highmark’s solutions are ideal for both custom exhibition stands and mobile marketing activations.