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Top 3 Advantages to Double Deck Exhibits

Gone are the days when a trade show booth was a simple ground-level space confined to standard dimensions. Today, exhibitors are embracing a modern strategy that defies convention.

Picture this: A booth that not only occupies the floor but ascends to a second level, transforming the way businesses showcase their products and services. Expanding the small dimensions on the floor and utilizing every square inch. Introducing: The double deck exhibit.

Double decks offer a three-dimensional experience that is sure to optimize space, enhance functionality, and create a standout presence. Here are three of their many benefits!

1. Double Decks Optimize Space and Costs

In the competitive trade show environment, you need to make every square foot count—visually and financially. Double deck exhibits offer an innovative and cost-efficient solution by maximizing your rented space.

A second level provides additional room for meeting areas, product demonstrations, or lounge settings, enhancing the visitor experience and engagement. By leveraging vertical space, exhibitors can reduce their overall booth footprint and still deliver an impactful presence. The elevated deck platform ensures your brand remains visible, even in crowded exhibition halls, drawing attention and creating a commanding presence.

Maximizing space isn’t just about fitting more elements into your booth; it’s about creating an immersive, budget-friendly environment that leaves a lasting impression on visitors.

2. Double Decks Enhance Functionality and Adapt to Any Industry

Double deck exhibits offer more than extra space—they’re customizable solutions for creating adaptable, purposeful booths. Depending on your industry or event goals, the upper level can host private meeting rooms, VIP lounges, or hospitality areas, while the lower level could feature product displays or interactive demonstrations.

This division ensures smooth activity flow, prevents congestion, and creates a polished visitor experience. The double deck’s versatility allows businesses to tailor exhibits to different industries, booth sizes, or themes, perfectly aligning with the purpose of any and every event.

3. Double Deck Structures Capture Attention and Simplify Logistics

To stand out in a crowded event space, your booth needs to be distinctive—and double deck exhibits deliver. Their multi-level design naturally elevates your presence above the standard eye level, drawing attendees in with visual appeal and curiosity.

Customizable with your brand’s logo, color scheme, and accessories, these modular systems create a memorable environment. Beyond aesthetics, double deck structures simplify logistics, offering efficient installation and adaptability for various event types, from trade shows to conferences.

Check out how Sleep Number used our ExpoDeck:

Wouldn’t you want to stop by and see what Sleep Number is all about? We know we’d be naturally drawn to explore what lies beyond the standard booth layout.

With a design that’s functional, eye-catching, and easy to manage, double deck exhibits are a surefire way to make your booth a must-visit destination. Contact us here at Highmark to get started.

Industry-Specific Use Cases for Event Decks

Double deck structures are versatile. That’s why they’re an excellent choice for trade shows, conferences, and everything in between. Here’s how their applications can work in the different event formats.

Trade shows: A double deck trade show booth provides the perfect opportunity to showcase products and services on multiple levels. Use them to create dynamic, visually engaging experiences that capture attention in crowded exhibition halls.

Conferences: At conferences, double deck structures are ideal for meeting hubs or breakout spaces. They facilitate quieter, more focused discussions on one level while hosting presentations or interactive displays on the other.

Aside from corporate events like trade shows and conferences, any industries can leverage double deck displays to elevate their presence and make a lasting impact. Here are some double deck exhibit ideas where we’ve observed great opportunities:

Sports and Entertainment Venues: Use a double deck exhibition stand to host VIP lounges or interactive fan zones.

Retail/Pop-Up Shops: Maximize product displays on the lower level while creating private meeting spaces on the second deck.

Technology and Software: Create hands-on demo stations below, with the upper level reserved for tech presentations or networking.

Healthcare and Pharmaceuticals: Design double deck stands to host product education sessions on one level while engaging healthcare professionals in meetings above.

Automotive and Manufacturing: Showcase large products or vehicles on the ground level and conduct negotiations and answer consumer questions on the double decker structure above.

Highmark can customize your double deck booth design to fit your industry and showcase your brand. Reach out to us to bring your vision to life.

How to Maximize Double Deck Exhibits

1. Strategic Layout Design

A well-thought-out layout is key to the success of your double deck trade show exhibit. Divide the upper and lower levels for different, complementary uses. For example:

Use the ground level for product displays, interactive demos, or high-traffic activities.
Reserve the second deck for networking, VIP lounges, or exclusive experiences.

These double deck ideas for division ensure an organized flow of visitors and optimize the functionality of your multi-level exhibition booth.

2. Lighting and Branding Placement

Effective lighting and branding can make or break the visibility of your double deck display. Use LED lighting to highlight key areas and ensure your brand’s logo and colors are prominently visible from multiple angles. Incorporate elevated signage on the double level deck to make your booth stand out even when eventgoers are far away.

3. Safety and Compliance

When designing your double deck trade show exhibits, prioritize safety and compliance with event regulations. The easiest way is to work with experienced professionals, like us here at Highmark, to ensure the double deck meets weight-bearing and structural requirements. Add railings, clear staircases, and safety signage to provide a secure experience for visitors.

Highmark’s ExpoDeck

Our modular double deck system, the ExpoDeck, provides a strategic and functional advantage that will impact your success at trade shows and events.

Highmark’s ExpoDeck features include:

Space Maximizer: ExpoDeck offers instant additional sq/ft in a world that is priced on the ground floor space.
Strength-to-Weight: Extremely high strength-to-weight ratio makes ExpoDeck the strongest, safest, most efficient multi-level product on the planet.
Strong: ExpoDeck carries a 125lbs. per sqft. active load rating, which means safety and efficiency, whether small or massive in size.
Maximum Span: ExpoDeck can span up to 20’ in two directions allowing for open but independently standing structures.
Sustainability: 70% Recycled aluminum and a deep rental inventory make ExpoDeck the most sustainable multi-level product on the market.
Engineering: ExpoDeck comes standard with 3rd party engineering stamps to ensure the safest and best practices for a multi-level system.

The ExpoDeck can be purchased or rented in two ways: custom built or standard kit:

Custom Build: ExpoDeck is lightweight, easy to install, and environmentally responsible. Elegant, modular, multi-level ExpoDeck structures are endlessly expandable and reconfigurable.

They are available with a variety of accessories and upgrades such as ceilings, lighting, railing, beam extenders, cross bracing and more.

For some situations, purchasing a completely customized ExpoDeck makes sense: an aggressive show schedule, the need to capitalize the cost of an exhibit, or projected heavy use. A custom look can also be achieved through rental ExpoDecks when there is no budget allowance for a capital investment.

Standard Kits: These kits include everything for your ExpoDeck to be show ready and code compliant in short order and for the right price. While standardized, these structures can be easily skinned and accessorized to showcase unique branding and messaging and, ultimately, make a statement.

Get Your ExpoDeck

Prepare for your next event. We offer cost-effective design and construction versatility for any size event or exhibit. We’re known for collaboration, so let’s get started on your double deck booth design. Available for purchase or rent. Contact us!

FAQs

What are the advantages of using a double deck?

Double deck exhibits optimize event space, enhance visibility, and provide a distinct visual appeal that engages attendees.

Are double deck stands customizable?

Yes, double deck booths are highly customizable. You can tailor the layout, lighting, branding, and purpose of the multi-deck event structure to fit your industry, goals, and event requirements.

How do I ensure my double deck exhibit is safe?

Partner with a professional team to design and build your double decker structure. to ensure it complies with all event safety regulations. Regularly inspect the structure during the event to maintain safety.

What industries benefit most from double deck trade show displays?

Industries like technology, retail, automotive, healthcare, and entertainment can use a multi-level exhibition booth to create impactful event experiences.

Can I rent a two-story trade show exhibit?

Yes, Highmark rents our double decker booth, the ExpoDeck, in two ways: pre-built rental kits and custom rental.

As the trade show industry continues to evolve, embracing innovative booth designs like our ExpoDeck can set your brand apart and contribute to a more impactful and successful exhibition experience.

Send us a message to rent or purchase your ExpoDeck today.