Highmark at the
Experiential Marketing Summit

EMS (Experiential Marketing Summit), hosted by Event Marketer, is a premier industry conference for agencies and brands focused on live, immersive marketing experiences. For 2025, it remains a critical hub for connecting with decision-makers and showcasing cutting-edge experiential marketing solutions like Highmark’s event structures.

Highmark plays a central role at EMS by partnering with Event Marketer to create a signature space on the show floor. Since 2017, Highmark has provided a themed, premium event structure where Event Marketer hosts a significant portion of its content presentations and programming. Beyond showcasing physical capabilities, Highmark uses their hub to immerse attendees in a fully branded, thematic experience, demonstrating firsthand how their modular structures elevate brand activations and showing agencies and brands exactly what’s possible.

Highmark’s goals at EMS include:

• Deepening relationships with brands and agencies already familiar with their work
• Raising awareness among new audiences about their customizable event structures
• Delivering a clear message: there are better, brand-elevating options than tents or shipping containers
• Demonstrating alignment with agency needs by modeling the type of immersive experience agencies create for their clients
• Proving capability by letting attendees experience Highmark’s creative, premium structures in action, making it easier to envision using them in future activations

From being relatively unknown in 2017 to now being a recurring exhibitor, Highmark has grown its reputation by consistently showing up, educating the market, and delivering memorable exhibit structures.

Experiential marketing empowers brands to connect with audiences through live, face-to-face engagement—arguably the most effective form of marketing. In-person experiences leave lasting impressions, foster emotional connections, and generate social sharing opportunities that digital alone can’t replicate.

Highmark helps agencies and brands maximize the impact of face-to-face marketing by providing immersive, premium structures that make every interaction more memorable, strategic, and aligned with brand goals.

Experiential marketing agencies are Highmark’s primary clientele, but brands seeking direct-to-consumer engagement or sports marketing activations can also benefit, especially if they manage projects without an agency.

Highmark’s structures are more customizable, professional, and brand-forward than tents or shipping containers, offering higher design quality and user experience, especially for high-end or immersive events.

Highmark helps agencies stand out by creating custom, premium structures that give agencies a powerful way to impress clients, prove value, and elevate every activation.