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Mick & Debbie Parrott Featured in Latest Exhibit City News Article

This month’s edition of Exhibit City News highlights one of the most meaningful traditions in the events and exhibits industry: family legacy and the passing of the torch to the next generation of leadership. Among those featured are Highmark founder Mick Parrott and his daughter Debbie Parrott, president of Highmark TechSystems.

The exhibit industry has long been built on strong relationships, entrepreneurial spirit, and family-run businesses, and Highmark is proud to be part of that tradition. Mick Parrott founded both ICON Exhibits and Highmark TechSystems, helping pioneer modular exhibit systems that continue to influence the industry today.

Since stepping into leadership as president in 2014, Debbie has continued to grow and evolve the company in exciting new ways. Under her leadership, Highmark has expanded its product offerings, launched innovative new modular solutions, and introduced Highmark Outdoor: a division focused on premium outdoor event structures and branded environments.

We’re incredibly proud to see Mick and Debbie recognized alongside so many other industry leaders and families who continue to shape the future of events and experiential marketing.

Click below to read the full article.

Father Knows Best…Especially When Passing the Torch in the Tradeshow Industry

2026 Update: Driving Growth and Expansion in Modular Event Structures

Since acquiring Highmark and being appointed President, Debbie has helped lead Highmark into an exciting phase of expansion and innovation. Under her leadership, the company has:

Launched Highmark Outdoor, a product line designed for exterior environments, expanding the application of Highmark’s modular structure solutions beyond indoor events.
Established mo System Distribution, giving U.S. event marketers easy access to the Berlin-based, state of the art indoor/outdoor system line.
Featured in prominent industry publications, including Exhibit City News, the Wall Street Journal, Women in Events, and Event Marketer, shining a spotlight on her leadership and Highmark’s continued innovation in the world of custom event structures.
Launched YOURspace, a sister company offering customizable privacy and productivity pods, diversifying Highmark’s presence beyond traditional event markets.

These are just a few accomplishments that demonstrate Debbie’s forward-thinking leadership as President and her commitment to advancing Highmark’s legacy as a top provider of prefabricated modular structures.

A Leader in Custom, Prefabricated, and Temporary Event Structures

Highmark Techsystems continues to lead the industry with semi permanent structures and custom event structures that are sustainable, versatile, and cost-effective.

Our best-in-class solutions are designed to support and elevate the aesthetic representation of branded environments, while also saving clients money on design, production, shipping, installation, and dismantling.

Whether you need a mobile event structure for a trade show, a custom, double-deck event structure for an experiential marketing campaign, or a modular structure for a large-scale activation, Highmark is your go-to, innovative partner.

Partner with Highmark

Looking to create smarter, more flexible branded environments? Highmark TechSystems offers scalable and efficient modular structures that meet the needs of today’s fast-paced events industry. Let’s help you stand out together.

Talk to our expert team today to learn how Highmark can help you produce better events and improve your bottom line.