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Why Choose Highmark For Your Outdoor Event Marketing?

Commercials. Billboards. Sponsored ads. Flyers. Can we ditch the hard sell and actually build connections with leads and customers?

That’s what the Experiential Marketing Summit (EMS) is all about – and we’re thrilled to be a part of it this April 14-16, 2025.

Highmark is ready to showcase at EMS because we help you design a brand experience, not just a booth. We go beyond tents with structures that make your brand come to life.

Choosing us for your outdoor brand activations is a smart move. Here are the top 3 reasons why.

1. Promote Your Brand.

Picture this: You walk into a modular structure, and you are suddenly transported from a bustling event into your very own brand. There are interactive displays, dimmable lighting features, multiple levels, and anything else you can imagine when you want to turn your brand into an environment.

Whether it’s a pavilion, multi-level structure, or mobile unit – Our premium outdoor products draw attention, engage brand activation, and allow visitors to walk away with a positive impression.

Our fully customizable branded event environments allow you to show off your brand identity, from graphics and signage to layout and ambiance.

The result? A positive brand experience that fosters trust and engagement. Highmark structures aren’t just functional, they’re conversation starters that far exceed the limitations of a plain old tent.

2. Premium and High Quality

At Highmark, we’re all about building high-quality, premium structures that you can depend on.

Here’s the deal: safety is our top priority. Every product we make follows strict ADA and NFSA Life Safety Code guidelines. But safety shouldn’t come at the expense of functionality and aesthetics.

We pride ourselves in offering best-in-class structural solutions (all made in the USA) that are developed to support and elevate the aesthetic representation of branded environments – While at the same time, helping you save money on designing, estimating, production, shipping, installation, dismantling, material handling, and more.

3. Fully Customizable

We understand that every event and every brand is unique. That’s why Highmark offers a range of outdoor products to accommodate your specific needs. The best part? Every structure is fully customizable.

Attending a massive festival or conference? Our pavilions create a comfortable and inviting atmosphere for your brand to shine.

Need a functional space for trade shows? Our multi-level structures provide dedicated areas for presentations, demos, and lead generation, all within your branded environment.

Hitting some road shows? Our lightweight mobile products are easy to brand and transport. Plus, they keep the weather elements out making them perfect for temporary experiential activities and multi-location activations.

Our team of experts will collaborate with you to translate your brand vision into a reality. No vision is too big. We will make it happen.

How Do Highmark Structures Compare to Tents and Shipping Containers?

Not even close.

Our structures:

Are purpose-built for branding
Offer full accessibility (ADA-compliant ramps, no trailer tongue in the way)
Set up faster than containers and look 10x better than pop-up tents

You only get one chance to make a first impression. Make it count.

Comparing Our Outdoor Structures

Every outdoor structure we build is designed with unique features and benefits. To make it easier for you to see the differences, we’ve created this comparison table. Take a look, and if you have any questions, our team is here to help you find the right fit.

EMS 2024: Event Structures That Rock

As we gear up for the Experiential Marketing Summit 2025, we can’t help but reflect on the high-voltage energy we brought to the Experiential Marketing Summit 2024. Our exhibit was more than an event marketing display—it was a full-blown experiential marketing activation that turned heads and raised eyebrows (in the best way).

With a 40×40 footprint, we didn’t just show up—we showed off. We went vertical with a custom modular structure, creating a two-level experience that merged bold design with purposeful functionality. Downstairs? A stage, plush velvet sofas, bar seating, and LED walls that pulsed to the beat of our curated rock and roll playlist. Upstairs? Even more space for networking, presentations, and intimate brand convos.

The real magic was all in the details. From faux alligator-skin beam covers to zebra-striped flooring, the booth felt like stepping into a rockstar mansion. Crystal chandeliers and a fireplace cranked up the ambiance, while the massive, hand-painted flame-and-skull “album cover” mural added an unmistakably personal touch to our modular structure.

This wasn’t just a booth—it was a brand anthem brought to life. People laughed, swapped stories, and actually hung out. That’s what brand activation is all about: creating space for connection while making sure your brand is unforgettable.

If you’re looking for examples of experiential marketing that blend immersive storytelling, bold design, and strategic function, this was it.

Choose Highmark For Your Experiential Marketing

The Experiential Marketing Summit will be a whirlwind of innovative ideas. To recap, here’s why Highmark should be your partner:

We prioritize brand promotion and engagement. Our designs go beyond simple displays. We craft interactive experiences that get people talking about your brand.
We are outdoor event specialists. Our team has the expertise and resources to create premium exhibits that are high quality.
We bring your vision to life. We collaborate closely with you to understand your goals and translate them into a unique, custom outdoor exhibit.

Ready to ditch the traditional booth and create a brand experience like no other? Let’s chat! Contact Highmark today, or browse our premium outdoor products for your next experiential marketing event:

EMS and Experiential Marketing FAQs

What is EMS, and why is it important for experiential marketing in 2025?

EMS (Experiential Marketing Summit), hosted by Event Marketer, is a premier industry conference for agencies and brands focused on live, immersive marketing experiences. For 2025, it remains a critical hub for connecting with decision-makers and showcasing cutting-edge experiential marketing solutions like Highmark’s event structures.

What is Highmark’s function at the Experiential Marketing Summit?

Highmark plays a central role at EMS by partnering with Event Marketer to create a signature space on the show floor. Since 2017, Highmark has provided a themed, premium event structure where Event Marketer hosts a significant portion of its content presentations and programming. Beyond showcasing physical capabilities, Highmark uses their hub to immerse attendees in a fully branded, thematic experience—demonstrating firsthand how their modular structures elevate brand activations and showing agencies and brands exactly what’s possible.

What are Highmark’s goals at EMS?

Highmark’s goals at EMS include:

Deepening relationships with brands and agencies already familiar with their work
Raising awareness among new audiences about their customizable event structures
Delivering a clear message: there are better, brand-elevating options than tents or shipping containers
Demonstrating alignment with agency needs by modeling the type of immersive experience agencies create for their clients
Proving capability by letting attendees experience Highmark’s creative, premium structures in action—making it easier to envision using them in future activations

How has Highmark’s presence at EMS evolved since 2017?

From being relatively unknown in 2017 to now being a recurring exhibitor, Highmark has grown its reputation by consistently showing up, educating the market, and delivering memorable exhibit structures.

What are the benefits of experiential marketing?

Experiential marketing gives brands the power to connect with audiences through live, face-to-face engagement—arguably the most effective form of marketing. In-person experiences leave lasting impressions, foster emotional connections, and generate social sharing opportunities that digital alone can’t replicate.

How do Highmark structures elevate experiential marketing?

Highmark helps agencies and brands maximize the impact of face-to-face marketing by providing immersive, premium structures that make every interaction more memorable, strategic, and aligned with brand goals.

What types of companies benefit from Highmark’s experiential structures?

Experiential marketing agencies are Highmark’s primary clientele, but brands seeking direct-to-consumer engagement or sports marketing activations can also benefit—especially if they manage projects without an agency.

What makes Highmark’s structures better than tents or shipping containers for brand activations?

Highmark’s structures are more customizable, professional, and brand-forward than tents or shipping containers, offering higher design quality and user experience—especially for high-end or immersive events.

How does Highmark help agencies stand out at events like EMS?

Highmark helps agencies stand out by creating custom, premium structures give agencies a powerful way to impress clients, prove value, and elevate every activation.

What are the biggest event marketing trends for 2025?

The top event marketing trends 2025 include expanded use of AI, data-driven storytelling, cross-department collaboration, and measurable creative output tied to analytics and technology.

What types of experiences are most in demand?

Consumer activations, influencer events, and live conferences are leading growth areas.