Have you heard the news? Las Vegas is about to be rocked by an event like no other. Of course, if you’re part of the international mining community, chances are you’ve been awaiting this.
The four years are nearly up! On September 24-26, the MINExpo will be back and better than ever—-sort of like the Olympics, but with more dirt and fewer balance beams.
Here’s why this event will rock: An estimated 90% of attendees will be ready to invest in new products and services, 36% planning to spend up to $1 million, and another 32% set to invest over $10 million.
Vendors need the right exhibition setups to capitalize on these earning opportunities! You need a trade show exhibit that expertly conveys your services and draws wide-eyed attendees to your display – even among the three massive halls covering over 80,000 square feet.
Highmark is a trusted designer of successful exhibit setups. To help your company prepare for the MINExpo, we’ve decided to share our top three secrets to setting up the best trade show exhibits. Make sure attendees don’t have to dig too long to get to your gem!
Secret 1: Design
It may seem obvious, but this secret cannot be overstated: Have a flexible exhibit design.
To ensure event success, Highmark’s structures are customizable, modular, and scalable. Customization is key to showcasing your brand memorably. While people might overlook an everyday setup, a booth design that consistently and impactfully reflects a company’s identity with logos, colors, and more is hard to ignore.
In addition to being customizable, Highmark’s designs are easy to build and tear down. This gives you flexibility and efficiency for events and exhibitions of any size. The last thing you want is to be stressed about assembling your display—your energy should be focused on sharing your amazing tools with the rest of your industry.
Beyond customization and easy setup, you need to maximize your space and functionality. Whether you opt for pop up displays, portable trade show displays, or other options, our structures are designed to make the most of your allocated area.
We brought this idea to life at the Experiential Marketing Summit (EMS) 2024 with our themed booth, “Event Structures that Rock.” Our goal was to create an experience, not just occupy space on the show floor. The rock and roll theme pulsed out of every element of the design—LED walls pumping out energy, furniture that screamed “VIP comfort,” and a vibe that made everyone want to grab a metaphorical (or literal) microphone. Event goers were laughing, sharing stories, and having a blast—all while experiencing what Highmark is all about. Our design drew them in, kept them engaged, and had them talking about us long after the event!
Secret 2: Interactive
The second secret to a successful exhibition booth is interactivity. Highmark’s structures are designed to integrate a variety of interactive elements such as product displays, TVs, sound systems, and live demos. These features transform a passive experience into an engaging one, capturing attendees’ interest and encouraging them to interact with your brand.
Interactive booths generate leads by attracting attention and creating memorable experiences, rather than relying solely on traditional sales pitches and brochures. By offering attendees a hands-on opportunity to explore your products and services, you foster genuine interest and connection. This engagement not only enhances their experience but also increases the likelihood they will remember your brand long after the event.
Secret 3: Pre-Show Planning
The third secret to having successful trade show displays is meticulous pre-show planning. At Highmark, we understand that comprehensive planning and logistics are what leads to a smooth and successful event. Our expertise in trade show planning allows us to anticipate potential challenges and address them proactively, so you can focus on engaging with attendees and showcasing your brand.
Highmark’s network of trusted partners also enhances our ability to scale up your exhibit seamlessly. We collaborate with industry leaders such as Stamm Media, Brumark, Exploring Graphics, AFR Event Rentals, and Exhibit City News to provide you with the best possible resources and services. These partnerships enable us to stay ahead of event trends and integrate the latest innovations in graphics, furniture, flooring and more into your booth design.
Want to Stand Out at the MINExpo?
You’ve learned the secrets, but what’s next? Making a great impression at events is crucial for business growth, especially at large-scale shows like the MINExpo. Highmark is ready to collaborate with you to design the perfect trade show exhibit for your brand. We will plan and execute the ideal structure for your indoor or outdoor space, ensuring that attendees can’t help but stop and explore your products or services when they see your booth.
Not sure if we’re the right partner? Check out this case study to see how our event design expertise made a stellar impact.
Contact us today and let’s dig into your next big success!
Related Links
- Indoor Products
- Outdoor Products
- Mobile Products
- EMS Case Study
- The Flexibility of Mobile Exhibits for Events
- Event Structures That Rock
- Rock Out With Experiential Marketing: EMS 2024
- ExpoDeck Custom Builds
- Single & Multi Story Architecture
- Trade Shows
- Road Shows
- Why Choose Highmark For Your Outdoor Event Marketing?
- Resources
- Our Process
- Contact Us
